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One pain → one feature → launch

2026-02-11 concept manifestoshippingleanfocus

The antidote to “platform thinking”: don’t build a platform, don’t draw a 50-feature roadmap. One pain, one solution, shipped in days.

This isn’t MVP in the lean startup sense (where MVP can be a landing page). It’s a working product solving one specific problem. If nobody wants it — kill it and move on.

Red flags from the manifesto:

Connection to barbell: each product is a small bet (10% bucket). Limited downside (days of work), unlimited upside (can become a business). A series of such bets > one big bet.