Launch Playbook — From Niche to Revenue

Key Claims

Operational playbook in 11 sections. Core: idea → live product with traffic in 5-9 days.

5D Contour: Discovery → Decision → Design → Delivery → Distribution. Each phase 1-3 days.

S.E.E.D. scoring: Searchability (can I rank?), Evidence (real pain), Ease (MVP in 1-2 days), Demand (will they pay?). Kill flags: giants in top-10, fresh guides, no evidence of real pain.

Fake-Door test: Landing + $20 traffic. < 10 clicks = KILL. 10+ = proceed.

Kill/Iterate/Scale: Week 1 — fake-door clicks, week 2 — signups (0=kill, 5+=scale), week 3+ — WoW growth (<0%=kill, >50%=scale).

Founder bandwidth: if total > 40 hours → bloating into platform.

Connections

• one-pain-one-feature-launch — playbook operationalizes this manifesto principle
• startup-validation — S.E.E.D. + Fake-Door = core validation tools
• decision-framework-5-steps — 5D Contour as implementation of the 5-step framework for products
• antifragile-life-design — each product = barbell bet (days of work, $20 test)